Testimonial
"What happens after the click?"
"That’s a really important part of the journey and that's something that Kaisa do. It’s business-critical to be able to track what happens after that part of the journey." Kate Kavanagh C.O.O. AIM Group
Kate Kavanagh is the COO of Aim Group Global, which provides global business intelligence services news and analysis, conferences and consulting covering the automotive, real estate, recruitment and horizontal marketplaces and classifieds segments.
For over 12 years, Kaisa has been a sponsorship partner of AIM Groups’ automotive webinars and a platinum sponsor at their annual Autosbuzz event.
We interviewed Kate at our London office, where she shared some of her insights and experiences working with Kaisa, speculating as to how our vision has built success and made Kaisa a key player and go-to partner for leading global auto and real estate Marketplaces.
In The Interview:
- European Auto Marketplaces – Reading the room.
- An unexpected presenter at Autosbuzz
- How to get your customers to sell for you
- Business critical moments in customer journeys
- Do not attempt to your own Autotech solution
- Focussing on your core strengths.