Uppsala-Based CX Company Freespee Rebrands as Kaisa, Eyes New Markets: "The New Name Marks a New Era in Customer Experience"
Freespee, a leading SaaS company in customer experience, has today announced its rebrand.
Freespee, a leading SaaS company in customer experience, has today announced its rebrand. The new name, Kaisa, signifies a fresh phase in the company’s 14-year history and is part of a broader repositioning, including an overhaul of its identity and brand. The name is a nod to its Swedish origins and is intended to strengthen its continued expansion.
When Freespee was founded in 2010, it primarily offered tools linking a customer’s website visits and buyer-to-seller phone calls to create a more cohesive customer journey. Today, the company’s service portfolio includes solutions that integrate the entire customer experience, providing detailed insights and tools for utilizing all types of customer engagement data to optimize the customer journey. The new name reflects the evolution and maturity of the company’s platform solutions for sales-driven customer engagement.
We noticed that our profile no longer matched the development that both we as a company and our customers have undergone, and I really think that we have now found a name and an identity that reflects who we are and where we are heading
Daniel Petrell, CEO of Kaisa
The company’s clients are primarily in capital-intensive, infrequent, high-consideration purchases like the automotive industry, where over 70 percent of all car dealerships in Europe use the platform. Currently, Freespee has clients in Europe, North America, Asia, and Oceania with offices in Uppsala, Paris, and London. Plans are underway for further geographic expansion and exploring growth in new industries.
Freespee has been performing strongly and growing by double digits with high profitability. As the industry transforms and the dynamics between the retail level and brands evolve, our solutions are perfectly aligned with market demand. We are noticing accelerating demand in all our markets
Carl Holmquist, co-founder and chairman of the board for Kaisa
The rebranding also aims to highlight the company’s Swedish roots. The name Kaisa – meaning ‘pure’ – symbolizes the company’s pursuit of clarity and honesty. The new visual identity is now being implemented across the company’s solutions, website, and all communications.
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About Kaisa:
Kaisa is a global SaaS company in Customer Experience, founded in Uppsala in 2010 by entrepreneurs Tobias Lindgren and Carl Holmquist. With 75 employees and offices in Uppsala, London, and Paris, the company is established as a leader in the industry with customers in over 45 countries worldwide. Kaisa specializes in developing innovative solutions that enable manufacturers and marketplaces to effectively connect and utilize data from customer journeys across all contact methods. The technology simplifies the creation of improved and individually tailored customer experiences. Kaisa is backed by investment firms Verdane, Heartcore, Inventure, and Ventech.