Unlocking opportunities in a shifting digital landscape— How New Regulations are Shaping the Future of Online Platforms
With the Digital Markets Act (DMA) in full force since March 7th, the importance of compliance and understanding of these regulations is paramount. The European Commission has already opened non-compliance investigations against Alphabet (owner of Google) Apple and Meta (formerly Facebook) – they mean business!
Already aligned with EU’s GDPR and ePrivacy regulations, the DMA primarily focuses on these “Gatekeepers” to ensure “fair and open digital markets”. This includes how they collect, store and process user data often shared with third-party organizations, who until now have been relying on the gatekeepers’ services.
In addition, Google’s deadline for implementing Consent Mode v2, aimed at better respecting a visitors cookie consent choices, was on March 6th, and Chrome, which holds approximately a 65% share of the browser market, will have fully phased out all 3rd party cookies that track browsing information and personal data for the purpose of delivering targeted ads by the end of Q3 2024.
So, as the proverbial (third party) cookies crumble, let’s dive into what these regulatory changes mean to sellers and how to navigate this new digital landscape.
Enter Kaisa, your trusted ally in navigating the complexities of data compliance and customer engagement. Let’s break down how Kaisa can help you along each step of the journey.
1. Data Collection—
Building Trust with First-Party Data
Building trust with your dealers and customers is key. By focusing on first-party data collection, Kaisa ensures that you gather actionable insights while respecting user privacy. No more relying on third-party cookies – with Kaisa, you’re in control of your data and can build stronger relationships with your customers.
Trust as Digital Currency—
81% of consumers say having choice about how companies use their data is important.1
2. Data Processing—
Aggregating Insights for Customer Profiles
Kaisa’s platform simplifies creating engagement for dealers and customers through unified data. Say goodbye to data silos and hello to comprehensive dealer and customer profiles. Understanding your audience has never been easier.
Personalization Impact:—
58% of consumers will abandon a brand that fails to provide personalized experiences.2
3. Data Activation—
Personalizing Experiences with Precision
Activating your data is really where the value lies, and Kaisa’s Audience Builder could be just what you need. By leveraging behavioral data, you can create hyper-targeted engagement that resonates with your audience.
Revenue Boost from CX—
Enhanced Customer Experience (CX) can lead to a revenue increase of 10-15% for companies.3
4. Data-Driven Decision Making—
With regulations evolving faster than a TikTok trend, businesses need to embrace data-driven decision-making. The DMA serves as a reminder to stay agile and proactive. By harnessing data insights, you cannot only comply with regulations but also uncover new opportunities for growth.
Conclusion—
The Digital Markets Act isn’t just another set of rules to follow; it’s an opportunity for sellers to thrive in a fairer and more transparent digital marketplace. By embracing transparency, optimizing listings, prioritizing customer experience, and leveraging data, businesses can navigate the ever-changing digital landscape with confidence. From data collection to activation, Kaisa empowers you to navigate the regulatory landscape while delivering personalized experiences that keep customers coming back for more. So, buckle up and let Kaisa be your guide to success in the digital marketplace.
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1Adobe Trust Report 2022
2Adobe Trust Report 2022
3Zippia. “25 Must-Know Customer Experience Statistics [2023]:
The Benefits Of A Positive Customer Experience” Zippia.com. Apr. 2, 2023
https://www.zippia.com/advice/customer-experience-statistics/