Contact sales

See the platform

Log in

Talk to sales

Build better customer journeys

Linkedin Icon Forest

Kaisa Linkedin Logo

Privacy

Terms

Cookies

Linkedin

Linkedin Social Link

Twitter Social Link

<h3>For years, real estate marketplaces have optimised for what they can easily measure: impressions, clicks, and form fills.</h3>
But ask any agent what actually drives deals, and they’ll all tell you:
“Conversations — especially phone calls.”
Calls are where intent becomes real. 
Where buyers ask about viewings, budgets, and timelines. 
Where transactions actually begin.
And yet, in most marketplaces, most calls remain invisible.
40–70% of high-intent leads happen via phone.

<h3>The Hidden Gap in Marketplace Value 
</h3>
Today, marketplaces report:
•  Traffic volume 
•  Listing views 
•  Form leads
But agents are asking a different question:
“Which of these leads are actually worth my time?”
Because the reality is:
•  A large share of high-intent buyers choose to call 
•  Not all calls are equal in quality 
•  Agents spend significant time filtering low-value enquiries
Without visibility and qualification, marketplaces are not delivering leads.
They’re delivering more work.

<h2>The Next Level: AI Experience, Powered by Data</h2>
The next priority for real estate portals is clear:
to offer the best AI-enhanced experience on their platform — powered by their proprietary data.
AI is rapidly becoming the interface between buyers and agents, whether through voice, chat, or automation. 
But there’s a fundamental truth:
AI is only as good as the data behind it.
Without structured, high-quality, real-time data:
•  AI agents mis-prioritise or provide poor feedback. 
•  Conversations lack context. 
•  Lead qualification breaks down.
In real estate, the richest and most valuable data source, is still largely untapped.
Phone conversations.

<h3>Data Is the Advantage — and Calls Are the Missing Layer</h3>
Every inbound call contains high-intent signals:
•  Budget 
•  Timeline 
•  Property preferences 
•  Urgency
Yet most marketplaces:
•  Don’t capture this data 
•  Don’t structure it 
•  Don’t use it to power AI or decision-making
This creates a critical gap. 
You cannot build a high-performing AI experience without high-quality, structured interaction data.

<h3>Pre-Qualified Conversations: The Real Opportunity.</h3>
The focus for marketplaces is no longer lead quantity, but lead quality.

Instead of passing a raw call to an agent, marketplaces can surface for example:
•  Budget: £500k–£700k 
•  Intent: Requesting a viewing 
•  Timeline: Within 30 days 
•  Property match: 2-bed apartment in target area
Or flag:
•  Low intent / early research 
•  Mismatched requirements 
•  Rental vs purchase confusion

<h3>The Hidden Cost of Slow Response Times</h3>
Even with great data, speed still matters.
When a buyers call:
•  They contact multiple agents 
•  They expect an immediate response 
•  They move forward with whoever engages first
By the time an agent responds 24- 48 hours later, the opportunity is almost certainly gone.
•  Average response time: 47 hours 
•  8% of buyers work with the first agent who responds 
•  Leads are 21x more likely to qualify if engaged within minutes

<h3>From Calls to Intelligence: Fuel for AI Agents</h3>
This is where structured call data becomes transformative.
When calls are captured and analysed properly, they become:
•  Training data for AI agents 
•  Real-time inputs for lead prioritisation 
•  The foundation for automated, intelligent conversations
Kaisa is uniquely positioned here as the only provider delivering true ad-level call data, enabling:
•  Attribution of every inbound call 
•  Structured extraction of buyer intent 
•  Real-time enrichment of lead profiles
This is the missing layer required to power:
•  AI voice agents 
•  ntelligent routing 
•  Automated qualification 
•  Personalised buyer interactions
Without this level of data, AI in real estate remains surface-level.

<h2>What This Unlocks for Marketplaces</h2>
<h4>1. Stronger Value Proposition to Agencies</h4>
From: 
“We generated 100 leads”
To: 
“We delivered 35 high-intent buyers ready to transact”
<h4>2. Ability to Prove ROI</h4>
With structured call data:
•  Volume of real conversations 
•  Buyer intent and quality 
•  True performance of listings and campaigns
<h4>3. New Monetisation Models</h4>
•  Pay per qualified lead 
•  Performance-based pricing 
•  Premium placement for high-converting inventory 
•  Subscription tiers based on outcomes
<h4>4. Better Marketplace Dynamics</h4>
•  High-performing agents are rewarded 
•  Serious buyers get faster responses 
•  Low-quality interactions are reduced
Result: 
A more efficient, higher-converting marketplace.

<h2>Kaisa POV / Conclusion</h2>
The next wave of real estate marketplace winners will not just generate leads —
they will deliver intelligence.
Success will depend on:
•  Owning and structuring proprietary interaction data 
•  Powering AI experiences with real buyer intent 
•  Prioritising and qualifying leads in real time
Kaisa enables this by:
•  Attributing 100% of inbound calls 
•  Structuring and analysing buyer intent 
•  Delivering ad-level data to fuel AI systems 
•  urning every call into a measurable, pre-qualified opportunity
Because in the age of AI:
•  Data is the advantage 
•  Conversations are the signal 
•  And marketplaces that control both will win

The Phone Lead Blindspot

Product

Solutions

Resources

Company