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<h2>In the highly competitive automotive industry, the speed of response to customer inquiries can significantly impact a car dealer&#8217;s success.</h2>
<p>Utilising customer journey data to understand and improve response times is essential. Moreover analysing that data can reveal important lead value and lead intent information. Prompt and informed responses are critical for several reasons.</p>
<h3>1. High Expectations</h3>
<p>Customers today expect fast and efficient responses due to the influence of digital technology. According to a survey by Lead Response Management, the odds of contacting a lead are 100 times higher if the inquiry is responded to within 5 minutes compared to 30 minutes. Quick responses meet these high expectations and can significantly enhance customer experience. Slow responses will drive customers straight to other brands and dealers.</p>
<p><img decoding="async" src="https://media.licdn.com/dms/image/v2/D4E12AQFhmdt6pp0ZbA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1719315455496?e=1750896000&amp;v=beta&amp;t=Hqt0bl9_mi2TthSkiifLqIG-Q0klW8kwVlnKv4bYC3k" alt="Article content" /></p>
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<figure class="reader-image-block__figure"><figcaption class="reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light">Kaisa data shows that 66% of customers who start off on your auto brand’s website end up buying a completely different vehicle.</figcaption></figure>
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<h3 id="ember47" class="ember-view reader-text-block__heading-3">2. First-Mover Advantage</h3>
<p id="ember48" class="ember-view reader-text-block__paragraph">Speedy responses can provide a significant competitive edge. Data shows that dealers who respond within the first hour are seven times more likely to have meaningful conversations with decision-makers than those who respond an hour later. This first-mover advantage can often determine which dealer wins the business.</p>
<h3 id="ember49" class="ember-view reader-text-block__heading-3">3. Boost Conversion Rates</h3>
<p id="ember50" class="ember-view reader-text-block__paragraph">There is a strong correlation between response times and conversion rates. <a class="FQrEAtfvSjbUKApCKOmfvUpdJrfSzUyuMTw " tabindex="0" href="http://insidesales.com/" target="_self" data-test-app-aware-link="">InsideSales.com</a> found that the chances of qualifying a lead decrease by over 400% when the response time increases from 5 to 10 minutes. By utilising customer journey data to streamline and accelerate response times, dealers can significantly boost their conversion rates.</p>
<h3 id="ember51" class="ember-view reader-text-block__heading-3">4. Build Trust and Credibility</h3>
<p id="ember52" class="ember-view reader-text-block__paragraph">Quick and efficient responses build trust and credibility with potential buyers. According to a study by HubSpot, 82% of consumers rate an &#8220;immediate&#8221; response as important or very important when they have a sales or marketing question. Prompt replies convey professionalism and reliability, essential components for establishing trust in the customer journey.</p>
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<div class="ivm-view-attr__img-wrapper "><img decoding="async" id="ember53" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4D12AQE_cXJrQ_xqHw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1719316886276?e=1750896000&amp;v=beta&amp;t=x0wchZ_yibamcZycmQNZbEQz6j2UPKvfkeE8GxIV2S4" alt="Article content" /></div>
</div><figcaption class="reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light">82% of consumers rate an &#8220;immediate&#8221; response as important</figcaption></figure>
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<h3 id="ember54" class="ember-view reader-text-block__heading-3">5. Optimize Lead Management</h3>
<p id="ember55" class="ember-view reader-text-block__paragraph">Efficient lead management is crucial for maximizing sales opportunities. Utilizing customer journey data, dealers can prioritize and segment leads based on their likelihood to convert, ensuring that high-potential inquiries are addressed promptly. This data-driven approach ensures that resources are focused where they can have the most impact, enhancing overall sales efficiency.</p>
<h3 id="ember56" class="ember-view reader-text-block__heading-3">6. Enhance Customer Insights and Personalization</h3>
<p id="ember57" class="ember-view reader-text-block__paragraph">Analysing customer journey data allows dealers to gain valuable insights into customer behaviours and preferences. This information can be used to tailor responses and follow-ups, creating a more personalised customer experience. Kaisa’s own data suggests this increases funnel efficiency by at least 25%.</p>
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<div class="ivm-view-attr__img-wrapper "><img decoding="async" id="ember58" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGP2ni-HPx1XA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1719315716073?e=1750896000&amp;v=beta&amp;t=Ub8uzlIsp0OtI7RdknsK4nXv8gIFbyqiV3cV74DTBnI" alt="Article content" /></div>
</div><figcaption class="reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light">Increase funnel efficiency by at least 25%</figcaption></figure>
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<h3 id="ember59" class="ember-view reader-text-block__heading-3">7. Higher Customer Retention and Loyalty</h3>
<p id="ember60" class="ember-view reader-text-block__paragraph">Quick and personalised responses can lead to higher customer retention and loyalty. Salesforce research indicates that 64% of consumers expect tailored engagement based on past interactions, and 52% expect offers to always be personalised. Dealers who respond quickly and accurately to inquiries are more likely to foster long-term customer relationships.</p>
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<div class="ivm-view-attr__img-wrapper "><img decoding="async" id="ember61" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQE28fgDkmX7bA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1719315021434?e=1750896000&amp;v=beta&amp;t=tmrCqVBiAgQJbyZqDr7Lik5Zx2fs0O-t1PEWFgPEXEo" alt="Article content" /></div>
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<h3 id="ember62" class="ember-view reader-text-block__heading-3">Take-outs</h3>
<p id="ember63" class="ember-view reader-text-block__paragraph">Reacting quickly to car buying inquiries is crucial for car dealers aiming to thrive in a competitive market. Utilising customer journey data to understand and optimise response times can lead to higher customer satisfaction, improved conversion rates, and a stronger competitive position. Statistics support the effectiveness of fast responses in building trust, managing leads efficiently, and enhancing overall customer experience. Dealers who leverage these insights can expect to see significant improvements in their sales performance and customer loyalty.</p>


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